Coldwell Banker

New Homes

• Detailed Action Plan
• STEP 1: Market research
• STEP 2: Land scouting
• STEP 3: Marketing & communication strategy
• STEP 4: Launch of the project
• STEP 5: Sales strategy & sales cycle

STEP 1: Market research

Our extensive market research provides comprehensive information regarding the residential market as well as your specific market segment and audience by understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive their buying decisions.

The market research will help you:

Get an overview of the residential market

Our research material will inform you upon the latest moves on the Romanian residential market. You will get a clear view of the existing offer, new projects in the pipeline, levels of demand and prices.

Receive an assessment for your future project

The study will evaluate your direct competitors by analyzing their offer, mixing of apartments, prices and facilities. This assessment together with the entire market overview will help you find the right mix and pricing for your project.

Understand Your Customers

A complete examination of your potential clients will identify your highest value customer segments and best new sales opportunities.

Develop Effective Strategies

Once your key customer segments have been identified, we shall develop targeting strategies that address customer needs and take full advantage of your new opportunities today and into the future.

Implement Your Plan

The knowledge gained from the analysis and strategic planning phases allow you to implement a solid targeted action plan.

Measure Your Performance

Measuring your results will increase your efficiency rates for the next campaign and help to allocate your marketing budget more effectively.

All these actions will enable us to establish the correct unit mix, price schedule, design criteria and amenities package that will provide the most sellable property to your target market at the best price per square meter.