Coldwell Banker

New Homes

• Detailed Action Plan
• STEP 1: Market research
• STEP 2: Land scouting
• STEP 3: Marketing & communication strategy
• STEP 4: Launch of the project
• STEP 5: Sales strategy & sales cycle

STEP 3: Marketing & communication strategy

Depending on the location, the amenities offered, and many other factors, each development has a specialized sales and marketing strategy designed for maximum exposure to your target market.This strategy takes into account buyer's needs, market trends, neighborhood features, and most importantly, must fit within your marketing budget. For this we shall take care that you have the specific action tools and provide them in the adequate combination:

Corporate branding

The marketing department will find the creative solution for your project, in order to differentiate it from the other competitors on the market. Your project will be branded with a name, a logo and a slogan.

Visual

Visual materials have a great impact on your targeted customer minds and make your product stand out immediately.

In the case of real estate projects we can use the following visual materials: stationery (business cards, letter heads, envelopes), brochure, leaflet, print-ad, mesh, web banner etc.

Web Site

Online media is gaining more and more ground as people are spending most of their time at the office, in front of the computer.
We can provide the full package for this type of media: registration of the domain, creative solution & production.

Advertising plan

After agreeing upon the marketing budget, we shall develop the media plan. This plan will be prepared taking into consideration the defined target and budget. We shall select for you the most effective media mix: print, OOH, on-line, TV or radio.

PR activities

Coldwell Banker PR department can deliver an integrated campaign which consists of: press conference, articles, interviews etc. Our specialized department can also help you with commercial launching events, cocktails and parties for the clients.