Coldwell Banker

New Homes

• Detailed Action Plan
• STEP 1: Market research
• STEP 2: Land scouting
• STEP 3: Marketing & communication strategy
• STEP 4: Launch of the project
• STEP 5: Sales strategy & sales cycle

STEP 5: Sales strategy & sales cycle

A successful sales strategy combines local market expertise, in-depths knowledge of the targeted population and access to institutional investors to set the foundation for a highly profitable and fast sale, starting right from the project phase. Coldwell Banker is highly qualified to achieve these objectives.

Sales cycle

When planning the project, our agency will agree with you upon the sales phases and establish the sales cycle of the project as well as the sales target for each of the phases. Coldwell Banker will prepare a detailed plan for you with all necessary details regarding the sale percentage for each phase.

Attract private clients

By developing highly customized marketing programs, Coldwell Banker will appeal the relevant market segment and advertise your project so that it addresses the clients' specific needs. Our company will use its extended House Shop point-of-sales network in Bucharest and in other cities of Romania in order to promote the project.

Identify and qualify target investors

Coldwell Banker possesses broad knowledge about different capital sources, at national and international levels. The team's relationships with many of these local and national investors - which include persons involved in the decision making processes - will ensure that this investment opportunity will receive full and immediate attention.